| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 4.50% |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
APAC Pasta & Noodles Market Analysis
The Asia-Pacific Pasta and Noodles Market is expected to register a CAGR of 4.5% during the forecast period.
The demand for convenient food items has significantly increased during the past few years owing to consumers' hectic lifestyles and the increase in the number of working people increases in the Asia-Pacific Region. According to World Bank data, the total labor force in East Asia and the Pacific region has risen from 1.26 billion in 2016 to 1.28 billion in 2021. In South Asia, the labor force has increased from 634 million in 2016 to 650 million in 2021. With the increase in jobs that require long working hours, consumers are inclined toward products that take less time to prepare. As a result, the demand for goods that are ready to cook significantly increased which is driving the demand for the pasta and noodles market in Asia-Pacific Region.
Moreover, manufacturers are innovating new flavors with country-specific flavors in the Asia-Pacific region. Apart from manufacturing premium products with quality, and new flavors, brands are also moving towards upgrading their packaging from pouches to cups to meet the need of urban consumers which is increasing the sales of pasta and noodles in the region. The manufacturers in the region are increasing the facilities for storage. For instance, in January 2021, Nissin Foods Company Limited announced that the Group has made an initial investment in production and storage facilities for frozen noodles in its Shunde Plant in the People's Republic of China.
APAC Pasta & Noodles Market Trends
Increase in Demand for Clean-Label Products
Increase in awareness of healthy food and the concern for the presence of a high quantity of preservatives and MSG content in noodles and pasta, consumers are preferring products made from natural and high-quality ingredients which have made an effect that manufacturers produce clean label noodles and pasta. With the increase in the occurrence of traces of pesticide residues in food particles, consumers are preferring organic products. With the rise in the incidences of allergies such as peanut allergy in Singapore, and wheat allergy in Japan, and South Korea, consumers are opting towards clean label products as these products list out all the ingredients of the products which make consumers trust the products. Also, there has been a significant rise in the number of Asians and Australians dealing with gluten allergies and diseases, like celiac disease, over the years, which also serves as a substantial factor driving the market. Furthermore, this is expected to increase the consumption of gluten-free food including pasta and noodles in the sub-continent.
Moreover, consumers' interest in noodles and pasta has evolved as vendors' product offerings have expanded to include new flavors and attractive packaging. For instance, in July 2022, Rice noodle brand Foodle Noodle launched its first clean-label instant cup noodles range in Thailand, offering local flavors with all-organic ingredients as a healthier, more convenient option to appeal to younger consumers leading a fast-paced lifestyle.
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China holds prominent market share in the region
Noodles are a staple food in China and other East Asian countries. China has a wide variety of cuisines that use noodles throughout the different regions, provinces, and cities of China. The rise in china's population, increase in workforce, long working hours resulting in hectic schedules, and increased travel time in urban cities resulting in lack of time to cook are boosting the sales of pasta and noodles in the country. According to the World Bank, China has a 64% of employment rate in 2021 and is the most populated country in the world.
According to the World Instant Noodle Association, 117 billion servings of noodles were consumed globally in 2020, with China ranking first with 50 billion servings. Total consumption in China rose 20.3 percent compared with that of 2016. With about 50 billion packs sold, China's 1.4 billion people eat an average of 36 packets of instant noodles each every year. The demand for noodles is anticipated to rise due to the product's increasing popularity in rural areas as well, further noodles and pasta are the most economical food which is affordable to a wide range of consumers in China which is anticipated to propel a massive growth of the pasta and noodles market.
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APAC Pasta & Noodles Industry Overview
The Asia-Pacific Pasta and Noodles Market is fragmented with many regional and international players. The major players in the region include Nestle S.A., Nission Food Holdings Co. LTD, and Players in the pasta and noodles market are coming up with ways to incorporate new products and flavors to address the diverse and often health-conscious consumers. The key business strategies by the manufacturers include product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers & acquisitions to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, in May 2021, Sun Chlorella Corporation launched the Udon Noodle Japanese History Collection. The company claims that the traditional Japanese noodle is made with wheat, water, and salt with two grams of chlorella, per serving.
APAC Pasta & Noodles Market Leaders
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Nestle S.A.
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Nissin Food Holdings Co. LTD
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Unilever PLC
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Barilla Holding S.p.A.
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Uni-President Enterprises Corp
- *Disclaimer: Major Players sorted in no particular order
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APAC Pasta & Noodles Market News
- In April 2022, Yu launched Instant Noodles (Yudles) at WH Smith and 24 Seven Stores in India. The newly launched products include chilli manchurian and zingy cheese noodle bowls which can be prepared instantly by adding boiling water.
- In March 2022, Barilla launched a new pasta meal kit in SouthKoreaa. Barilla, the Italian leading pasta and bakery company, and South Korea's Pulmuones have collaborated together to launch the pasta meal kit.
- In February 2021, Marico Ltd launched instant noodles under the brand Saffola. The newly launched Saffola oodles are aimed to increase the consumer base in the ready-to-cook category and also increase the product portfolio of the company.
APAC Pasta & Noodles Industry Segmentation
Noodles and pasta are types of food made from unleavened dough, which is rolled flat and cut, stretched, or extruded into long strips or strings. The three major forms of pasta and noodles covered under the scope include ambient/canned, dried, and chilled/frozen. The major distribution channels through which products are made available to customers include supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. The market is studied for major countries in the Asia-Pacific region which include China, India, Japan, Australia, and Rest of Asia-Pacific. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| By Form | Ambient/Canned |
| Dried | |
| Chilled/Frozen | |
| By Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels | |
| By Geography | China |
| India | |
| Japan | |
| Australia | |
| Rest of Asia-Pacific |
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APAC Pasta & Noodles Market Research FAQs
What is the current Asia-Pacific Pasta and Noodles Market size?
The Asia-Pacific Pasta and Noodles Market is projected to register a CAGR of 4.5% during the forecast period (2025-2030)
Who are the key players in Asia-Pacific Pasta and Noodles Market?
Nestle S.A., Nissin Food Holdings Co. LTD, Unilever PLC, Barilla Holding S.p.A. and Uni-President Enterprises Corp are the major companies operating in the Asia-Pacific Pasta and Noodles Market.
What years does this Asia-Pacific Pasta and Noodles Market cover?
The report covers the Asia-Pacific Pasta and Noodles Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia-Pacific Pasta and Noodles Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Asia-Pacific Pasta and Noodles Industry Report
Statistics for the 2025 Asia-Pacific Pasta and Noodles market share, size and revenue growth rate, created by Mordor Intelligenceā¢ Industry Reports. Asia-Pacific Pasta and Noodles analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
