
Indonesia Folding Carton Packaging Market Analysis
The Indonesia Folding Carton Packaging Market size is worth USD 5.36 Billion in 2025, growing at an 5.47% CAGR and is forecast to hit USD 6.99 Billion by 2030.
Indonesia's folding carton packaging industry operates within a robust manufacturing ecosystem, supported by a well-established pulp and paper sector. According to Paper Desk's November 2023 report, the country's pulp and paper industry encompasses 112 industries with a combined capacity of 11.45 million tons of pulp and 20.65 million tons of paper production. The industry's substantial production capacity positions Indonesia as a significant player in the regional consumer packaging landscape. The integration of advanced manufacturing technologies and automation in production facilities has enhanced operational efficiency and product quality. The sector's growth is further bolstered by strategic investments in infrastructure development and manufacturing capabilities across various industrial zones.
The retail landscape transformation is significantly influencing retail packaging demands and preferences. According to FitchRatings' September 2023 report, Indonesia's Retail Business Association (APRINDO) reported a 3.2% increase in retail sales during the first half of 2023. This growth reflects the expanding network of modern retail outlets and the evolution of consumer shopping behaviors. The proliferation of supermarkets, hypermarkets, and convenience stores has created new opportunities for innovative folding box solutions. The retail sector's emphasis on visual merchandising and shelf appeal has driven demand for high-quality folding carton packaging with enhanced printing and finishing capabilities.
The pharmaceutical and cosmetics sectors represent key growth areas for paperboard packaging, driven by increasing healthcare accessibility and beauty product consumption. The pharmaceutical industry's stringent requirements for product protection, tamper evidence, and regulatory compliance have led to sophisticated packaging solutions. The cosmetics sector's demand for premium packaging solutions has spurred innovations in design and materials. Both sectors are witnessing increased investment in packaging technology and design capabilities to meet evolving consumer preferences and regulatory requirements.
The industry is experiencing significant technological advancement in terms of manufacturing processes and material innovations. Digital printing technologies are gaining prominence, enabling greater customization and shorter production runs. The integration of smart packaging features, such as QR codes and near-field communication (NFC) capabilities, is enhancing product traceability and consumer engagement. Advanced coating technologies are being developed to improve moisture resistance and barrier properties, expanding the application scope of folding cartons. These technological developments are reshaping the industry's competitive landscape and creating new opportunities for value-added services.
Indonesia Folding Carton Packaging Market Trends
Increasing Demand for Eco-Friendly Packaging
The growing environmental consciousness among Indonesian consumers and stringent government regulations are driving the adoption of sustainable packaging solutions, particularly in the folding carton sector. The Indonesian government has implemented a significant policy through Regulation of the Ministry of Environment and Forestry No. 75, committing to a national ban on single-use plastic by January 1, 2030. This regulatory push, combined with increasing consumer awareness about environmental sustainability, is compelling manufacturers and brands to transition towards more environmentally responsible packaging options. The folding carton industry is responding to this shift by developing innovative solutions that incorporate recyclable packaging materials and sustainable production processes, with companies like Asia Pulp & Paper (APP) implementing comprehensive sustainable roadmap visions for their supply chain operations.
The industry's commitment to environmental sustainability is further evidenced by the increasing focus on recyclability and waste reduction initiatives. Suppliers are investing in developing cartons with higher recycled content while maintaining product integrity and performance. For instance, the Used Beverage Carton (UBC) recycling industry in Indonesia demonstrates promising potential, with fiber content reaching up to 74% of total weight, making it a valuable raw material source for the paper packaging industry. This trend is particularly significant as Indonesian consumers continue to demand sustainable attributes in packaging, leading to technical innovations in environmentally-friendly coatings that extend the usage of folding cartons into new product categories, including liquid beverage carton applications.
Increase in Adoption of Folding Carton by Different Industries
The diversification of folding carton applications across various industries is driving substantial market growth in Indonesia. According to Statistics Indonesia, as of March 2023, approximately 56.4% of spending in rural areas was designated for food, indicating a robust demand for food carton packaging solutions. This trend is particularly evident in the growing foodservice sector, where quick-service restaurants increasingly rely on folding cartons for takeaway and delivery orders. The bakery and cereal bars segment has witnessed considerable growth, with artisanal and premium products requiring sophisticated packaging solutions that combine aesthetic appeal with functional benefits. Additionally, the dairy industry's expansion, supported by increasing imports of dairy ingredients, has created new opportunities for folding carton packaging applications in milk, yogurt, and flavored beverage products.
The pharmaceutical sector represents another significant growth driver for folding carton packaging, with recent investments highlighting the industry's expansion potential. In April 2023, Natco Pharma Ltd announced a significant investment of up to USD 3 million for establishing a subsidiary in Indonesia, demonstrating the sector's growth trajectory. The pharmaceutical industry's requirements for secure, compliant pharmaceutical carton solutions that can accommodate instructional leaflets, dosage information, and branding elements while ensuring product integrity have led to increased adoption of folding cartons. The versatility of folding cartons in meeting various industry-specific requirements, from tamper-evident features for pharmaceuticals to moisture-resistant properties for food products, continues to drive their adoption across different sectors.
Segment Analysis: By End-User Industry
Food & Beverage Segment in Indonesia Folding Carton Packaging Market
The Food & Beverage segment continues to dominate the Indonesia Folding Carton Packaging market, holding approximately 46% market share in 2024. This significant market position is driven by the increasing demand for eco-friendly and sustainable food carton packaging solutions, particularly from millennial customers who prefer environmentally conscious packaging for on-the-go food products. The segment's growth is further supported by the rising trend of online food deliveries and the expanding packaged food industry in Indonesia. The versatility of folding boxes in packaging various food products, from bakery items and cereal bars to ready meals and beverages, has strengthened its position in the market. Additionally, the increasing adoption of folding cartons for dairy products, particularly in small pack sizes, has contributed to the segment's market leadership.

Healthcare Segment in Indonesia Folding Carton Packaging Market
The Healthcare segment is emerging as the fastest-growing segment in the Indonesia Folding Carton Packaging market, with an expected growth rate of approximately 7% during 2024-2029. This robust growth is primarily attributed to the increasing focus on sustainable packaging solutions in the pharmaceutical industry and the growing demand for over-the-counter medications. The segment's expansion is further driven by the rising emphasis on aesthetically appealing pharmaceutical carton packaging for supplements and vitamins, as these products continue to gain popularity among Indonesian consumers. The healthcare sector's adoption of folding cartons is also influenced by the increasing need for eco-friendly and sustainable secondary packaging solutions, with major pharmaceutical companies investing in environmentally responsible packaging alternatives. The segment's growth is further supported by the government's initiatives to expand telemedicine services and strengthen the healthcare infrastructure across the country.
Remaining Segments in Indonesia Folding Carton Packaging Market
The Household and Personal Care segment maintains a significant presence in the market, driven by the increasing consumer awareness of eco-friendly packaging and the growing demand for premium personal care products. The Industrial segment continues to evolve with the expansion of industrial estates across Indonesia and the rising adoption of sustainable packaging solutions in various industrial applications. The Other End-user industries segment, which includes tobacco, pet food, and consumer electronics packaging, demonstrates steady growth potential, particularly with the increasing focus on sustainable packaging solutions and the expanding e-commerce sector in Indonesia. These segments collectively contribute to the market's diversification and overall growth, with each addressing specific industry needs while maintaining a focus on sustainability and environmental responsibility. The demand for retail-ready packaging is also gaining traction, enhancing the appeal of products on store shelves.
The Indonesian Folding Carton Packaging Industry Overview
Top Companies in Indonesia Folding Carton Packaging Market
The Indonesian folding carton packaging market features a mix of established domestic players and international companies actively expanding their presence. Companies are increasingly focusing on sustainable packaging solutions and eco-friendly materials to align with growing environmental concerns and regulations. Product innovation is primarily centered around developing lightweight materials, improved printing capabilities, and customizable designs to meet diverse end-user requirements. Operational agility is demonstrated through investments in advanced manufacturing technologies and automation to enhance production efficiency. Strategic moves in the market include vertical integration to secure raw material supply chains and expansion of production capacities to meet growing demand. Companies are also strengthening their distribution networks and establishing strategic partnerships to enhance their market reach and customer service capabilities.
Local Players Dominate Fragmented Market Structure
The Indonesian folding carton packaging market exhibits a fragmented structure with a strong presence of local manufacturers alongside international players. Domestic companies like PT Industri Pembungkus Internasional, PT Fajar Surya Wisesa Tbk, and APP (Asia Pulp & Paper) maintain significant market positions through their established manufacturing capabilities and deep understanding of local market dynamics. The market has witnessed strategic acquisitions by international players like AR Packaging Group AB, which entered the market by acquiring domestic company PT Maju Jaya Sarana Grafika, demonstrating the attractiveness of the Indonesian market for global players.
The industry structure is characterized by varying levels of vertical integration, with some players maintaining control over their raw material supply through ownership of paper mills, while others focus on specialized converting operations. Market consolidation is gradually increasing through mergers and acquisitions, particularly as international players seek to establish or strengthen their presence in the region. Companies with integrated operations, such as APP and PT Asia Carton Lestari, leverage their relationship with paper mills to ensure stable raw material supply and maintain competitive advantages in the market.
Innovation and Sustainability Drive Future Success
Success in the Indonesian folding carton packaging market increasingly depends on companies' ability to innovate while maintaining cost competitiveness. Incumbent players are focusing on expanding their product portfolios with sustainable paper product packaging solutions, investing in advanced printing technologies, and developing value-added services to strengthen their market positions. Companies are also emphasizing quality management systems, customer service excellence, and efficient delivery networks to maintain their competitive edge. The ability to offer customized solutions while maintaining operational efficiency will be crucial for market success.
Market contenders can gain ground by focusing on niche segments, particularly in high-growth areas such as food and beverage, healthcare, and e-commerce packaging. Companies need to address the increasing end-user demand for sustainable cardboard packaging solutions while managing raw material costs and supply chain efficiency. The regulatory environment, particularly regarding environmental sustainability and food safety, is becoming more stringent, requiring companies to adapt their products and processes accordingly. Success will also depend on companies' ability to build strong relationships with key customers, develop innovative solutions for specific industry needs, and maintain flexibility in responding to changing market demands.
Indonesia Folding Carton Packaging Market Leaders
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PT Industri Pembungkus Internasional
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FajarPaper
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Metaform
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Rengo Group
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Graphic Packaging
- *Disclaimer: Major Players sorted in no particular order

Indonesia Folding Carton Packaging Market News
- November 2023 - The Indonesia International Paper Chain Industry Exhibition (Paper Chain Indonesia), jointly organized by the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products (CCCME) and the China Chemical Information Center (CNCIC), was launched at the JIEXPO Exhibition Center in Jakarta, Indonesia, on November 24, 2023. The rapid development of the Indonesian paper industry with higher demand has attracted a lot of investment and trade attention. The exhibition covers pulp and paper equipment, paper products and equipment, packaging products and equipment, paper chemicals, automatic intelligent equipment, paper machine accessories and equipment, and various paper product manufacturers.
- December 2023: Siegwerk joined forces with the Indonesian Packaging Federation (IPF) to raise safe packaging standards in Indonesia. The partnership was aimed to address issues related to food packaging safety and raise awareness among brand owners, regulators, converters, printers, and other key stakeholders about the importance of safe packaging.
Indonesia Folding Carton Packaging Industry Segmentation
The folding carton packaging is one of the most used eco-friendly packaging solutions as they can be produced in varying sizes and have a small footprint, making it feasible for applications in various end-user industries. The growth of the Indonesian packaging industry is driven by the country's expanding population and high demand for low-cost, flexible packaging. The industries where folding cartons are mostly used include the personal care, healthcare, household, and food industries.
The report covers folding carton manufacturers in indonesia and is segmented by end-user industry (food and beverages, healthcare, household and personal care, and industrial, other end user industries). Market sizes and forecasts are provided in terms of value (USD) for all the above-mentioned segments.
By End-User Industry | Food and Beverages |
Healthcare | |
Household and Personal Care | |
Industrial | |
Other End-user Industries |
Food and Beverages |
Healthcare |
Household and Personal Care |
Industrial |
Other End-user Industries |
Indonesia Folding Carton Packaging Market Research FAQs
How big is the Indonesia Folding Carton Packaging Market?
The Indonesia Folding Carton Packaging Market size is worth USD 5.36 billion in 2025, growing at an 5.47% CAGR and is forecast to hit USD 6.99 billion by 2030.
What is the current Indonesia Folding Carton Packaging Market size?
In 2025, the Indonesia Folding Carton Packaging Market size is expected to reach USD 5.36 billion.
Who are the key players in Indonesia Folding Carton Packaging Market?
PT Industri Pembungkus Internasional, FajarPaper, Metaform, Rengo Group and Graphic Packaging are the major companies operating in the Indonesia Folding Carton Packaging Market.
What years does this Indonesia Folding Carton Packaging Market cover, and what was the market size in 2024?
In 2024, the Indonesia Folding Carton Packaging Market size was estimated at USD 5.07 billion. The report covers the Indonesia Folding Carton Packaging Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Indonesia Folding Carton Packaging Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.