
Middle East & Africa Frozen Bread Market Analysis
The Middle East & Africa Frozen Bread Market is expected to register a CAGR of 6.9% during the forecast period.
- High demand for imported processed baked products, increased shelf life, international flux, and convenience are various factors driving the frozen bread sale. Consumers demand new varieties of frozen bread from different regions, and culture is accelerating the frozen bread market growth.
- Moreover, frozen bread is free from artificial preservatives, which makes it healthier compared to conventional bread available in the market. Rising consumer awareness about the long-term adverse health effects of artificial additives has fueled the frozen bread demand.
Middle East & Africa Frozen Bread Market Trends
Expanding Distribution Channels Offer Potential Opportunities
Specialist retailers for frozen bread hold the dominant position in the market. Supermarkets/hypermarkets remain the second-largest retail distribution channels, accounting for more than 20% of the sale. Specialist retailers and convenience stores have maintained a stable growth rate over the past five years. Supermarkets are expected to register the fastest growth rate, owing to increased expansion.

Saudi Arabia holds a Prominent Share in the market studied
The increase of the global working population in Saudi Arabia is increasing the demand for these ready to eat and convenience food among professionals, as a breakfast and snack meal. South African and rest of Middle East & African markets are expected to record a significant CAGR, during the forecasted period. Given the rapid growth of African city populations, bread and other convenient baked goods are expected to remain a highly sought-after food item by African households. Bakery products appeal to the convenience and lifestyles of most people.

Middle East & Africa Frozen Bread Industry Overview
The Middle East & Africa Frozen Bread market is highly fragmented, with a large number of domestic and multinational players competing for market share. Companies are focusing on new product launches, with healthier ingredients/organic claims, as their key marketing strategies. Increased private label brands are possessing tough competition to the existing players. Some of the major players are Sunbulah Group, Goosebumps, Wonder bakery LLC, Agthia Group, and Rich Products Corporation, among others.
Middle East & Africa Frozen Bread Market Leaders
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Aryzta AG
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Sunbulah Group
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Goosebumps
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Wonder bakery LLC
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Agthia Group
- *Disclaimer: Major Players sorted in no particular order

Middle East & Africa Frozen Bread Industry Segmentation
The scope of the frozen bread market includes a distribution channel, which includes supermarket/hypermarket, specialist stores, convenience stores, online retail, and others. The study also involves the regional level analysis of the main countries, such as Saudi Arabia, South Africa, and rest of Middle East & Africa.
By Distribution Channel | Supermarket/Hypermarket |
Specialist Stores | |
Convenience Stores | |
Online Retail | |
Other Distribution Channels | |
By Country | South Africa |
Saudi Arabia | |
United Arab Emirates | |
Qatar | |
Rest of Middle East & Africa |
Middle East & Africa Frozen Bread Market Research FAQs
What is the current Middle East & Africa Frozen Bread Market size?
The Middle East & Africa Frozen Bread Market is projected to register a CAGR of 6.9% during the forecast period (2025-2030)
Who are the key players in Middle East & Africa Frozen Bread Market?
Aryzta AG, Sunbulah Group, Goosebumps, Wonder bakery LLC and Agthia Group are the major companies operating in the Middle East & Africa Frozen Bread Market.
What years does this Middle East & Africa Frozen Bread Market cover?
The report covers the Middle East & Africa Frozen Bread Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle East & Africa Frozen Bread Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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MEA Frozen Bread Industry Report
Statistics for the 2025 Middle East & Africa Frozen Bread market share, size and revenue growth rate, created by Mordor Intelligenceâ„¢ Industry Reports. Middle East & Africa Frozen Bread analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.