Saudi Arabia E-commerce Eyewear Market Size
| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 5.20% |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Saudi Arabia E-commerce Eyewear Market Analysis
The Saudi Arabia E-Commerce Eyewear Market is expected to register a CAGR of 5.2% during the forecast period.
The country's harsh and humid climate, along with a growing share of smartphone users, has resulted in the market gaining traction in the region. Most of the demand is created by tourists, as eyewear products are a part of their daily requirements or a souvenir of the culture. The presence of brands has leveraged the eyewear platform and made it a highly competitive sector for established players. Online retailing for the same has undertaken an upswing, driven by the millennial population's vying for new and enhanced products that go along with regular fashion.
The growth of the corrective glasses segment is mainly driven by the increasing population suffering from refractive errors, raising awareness, and the cost-effectiveness of eye care devices over refractive surgeries. Owing to such factors, renowned e-commerce stores in the Saudi Arabian market, such as Barakat Opticals, Eyewa, and Magrabi, are facilitating consumers with eye test booking options, club cards, and a range of branded eyewear. Moreover, the increasing use of smartphones and computers is triggering cases of computer vision syndrome (CVS). This factor has also been influencing the sale of corrective eyewear for the past few years.
Online retail sales increased in the Saudi Arabian region, which gave the market an increasing value in sales. The presence of many highly competitive players in the market focusing on various kinds of eyewear, etc. Moreover, the government's support and initiatives to promote e-commerce platforms via Vision 2030, which supports disruptive technological innovation, are creating a huge opportunity for the players, as the government intends to increase the contribution of alternative retail channels, including e-commerce, to 80% of retail sector activity by 2030.
Saudi Arabia E-commerce Eyewear Market Trends
Booming Online Retail Industry
The main reason behind the rise in sales through internet retailing is the convenience it provides consumers, as they find it easy to choose their preferred brands and get a wide variety of product choices. Thus, online and e-commerce stores have been gradually increasing their market share, in terms of revenue and popularity, among consumers in Saudi Arabia. The growth opportunity for the sale of consumer goods through online channels has forced online vendors to improve their purchase processes in terms of security and reliability, which, in turn, has propelled the demand for these products. In addition, a large number of foreign investors are vying for the opportunity presented by the online platform and have opened business accounts with the Saudi Ministry of Commerce.Such registration numbers increased from 14,154 in 2015 to 25,238 in 2020, according to the Saudi Arabian Ministry of Commerce.
Moreover, vendors are adopting online retail strategies to increase their consumer reach and offer them a low cost to entice the users, thus increasing their margins, which will benefit the market during the forecast period. On the other hand, social media influencers, celebrity endorsements, and video beauty bloggers are some of the niche groups of sources in Saudi Arabia. The availability of rare products in online marketplaces is likely to build more confidence in consumers. Likewise, quality at reasonable prices is expected to spoil such consumers for their choices. However, e-commerce retailers, such as Amazon, Souq, Namshi, Al-Duliman, and Net a Porter, are among the few examples of international and regional e-commerce players battling for a share in Saudi fashion.
Inclination Towards Premium Sunglasses
The eyewear industry is driven by a paradigm shift in consumer perception. Consumers consider spectacle frames and sunglasses to be fashion accessories. Saudi Arabia has been one of the most visited countries, following the United Arab Emirates, in terms of tourist count. The influx of visitors led to the emergence of high-end shopping complexes that display a range of western brands. Both European and American brands have a strong presence in the sunglasses market, accounting for roughly 60% and 15% of the market studied, respectively. Style is emerging as one of the factors driving the robust sales of sunglasses, where consumers are increasingly choosing these products for aesthetic reasons and to enhance their facial features. Thus, aesthetics takes precedence over functionality (UV protection). ClubMaster Classic is a popular choice among consumers, owing to its circular eyeglasses and classic designs.
Major eyewear brands and online eyewear stores dealing with luxury eyewear are aggressively implementing online marketing and promotional activities, as online marketing and promotion provide customers with easy access and help vendors reduce operational costs. Eyewa, a Dubai-based company, is one of the largest eyewear e-commerce platforms catering to the market studied. The platform offers an extensive portfolio of premium products from over 50 renowned brands, including Ray-Ban, Oakley, Prada, and Chloe. Due to the factors mentioned above, global players offering premium sunglasses are expanding their distribution networks in Saudi Arabian regions like Riyadh and Jeddah to broaden their geographical presence and customer base. Furthermore, according to the International Conference on Management, Saudi Arabia is one of the most important luxury markets in the Middle East, with consumer preference for brands ranging from nearly 82% for quality to 58% for uniqueness to 50% for emotional value. Such factors are likely to drive the sales of premium sunglasses with unique portfolios.
Saudi Arabia E-commerce Eyewear Industry Overview
The Saudi Arabia e-commerce eyewear market is highly competitive due to the presence of local and international major players in the market, including Essilor-Luxottica SA, LVMH Mot Hennessy Louis Vuitton, Safilo Group S.p.A., De Rigo Vision SpA, and Kering SA. Companies are thriving for their market share, with merger and acquisition (M&A) and expansion being the most adopted strategies, followed by partnerships and product innovation. Players operating in the e-commerce eyewear market in Saudi Arabia gained prominence due to the expansion of their distribution channels by establishing stores and warehouses at different locations across the country, which helps with easy and faster delivery.
Saudi Arabia E-commerce Eyewear Market Leaders
-
EssilorLuxottica SA
-
LVMH Moët Hennessy Louis Vuitton
-
Safilo Group S.p.A.
-
De Rigo Vision SpA
-
Kering SA
- *Disclaimer: Major Players sorted in no particular order
Saudi Arabia E-commerce Eyewear Market News
- November 2022: Ray-Ban launched its first-ever Middle East-exclusive product, the Ray-Ban Legacy. The sunglasses came in a classic black, featuring gold detailing on the temples and a gold Ray-Ban logo. The sunglasses are a mix of modernity and ancestry, and their pair came in a custom-designed box showcasing the symbolic "shemagh" print, with the intricate packaging highlighting the brand's first Middle East exclusive.
- July 2022: Lenskart partnered with the Middle East and North Africa's e-commerce giant, noon.com, to expand its foothold and eyewear category across the region. Through this partnership, Lenskart is taking a step toward establishing itself as an omnichannel brand that is accessible to consumers across multiple touchpoints.
- February 2021: Safilo Group celebrated the Lunar New Year by unveiling a travel retail-exclusive pair of sunglasses from Jimmy Choo across the globe. The contemporary sunglass style featured a sleek, rounded, slim silhouette in acetate, and sunglasses were decorated with the "JC" Jimmy Choo logo on the temples. They came in a black, glitter, and gold color palette.
Saudi Arabia E-commerce Eyewear Industry Segmentation
Eyewear is a product worn over the eyes for vision correction or protection. This can be purchased for a variety of reasons, including fashion or adornment, UV infrared ray protection, and so on. The Saudi Arabia e-commerce eyewear market studied is segmented by product category and end user. Based on product category, the market is segmented into spectacles, sunglasses, contact lenses, and other product types. Based on end users, the market is segmented into three categories: women, men, and unisex. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Product Category | Spectacles |
| Sunglasses | |
| Contact Lenses | |
| Other Product Types | |
| End User | Men |
| Women | |
| Unisex |
| Spectacles |
| Sunglasses |
| Contact Lenses |
| Other Product Types |
| Men |
| Women |
| Unisex |
Saudi Arabia E-commerce Eyewear Market Research FAQs
What is the current Saudi Arabia E-Commerce Eyewear Market size?
The Saudi Arabia E-Commerce Eyewear Market is projected to register a CAGR of 5.2% during the forecast period (2025-2030)
Who are the key players in Saudi Arabia E-Commerce Eyewear Market?
EssilorLuxottica SA, LVMH Moët Hennessy Louis Vuitton, Safilo Group S.p.A., De Rigo Vision SpA and Kering SA are the major companies operating in the Saudi Arabia E-Commerce Eyewear Market.
What years does this Saudi Arabia E-Commerce Eyewear Market cover?
The report covers the Saudi Arabia E-Commerce Eyewear Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Saudi Arabia E-Commerce Eyewear Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
Saudi Arabia E-commerce Eyewear Industry Report
Statistics for the 2025 Saudi Arabia E-Commerce Eyewear market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Saudi Arabia E-Commerce Eyewear analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
