United States Children's Snack Bar Market Size
| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 420.25 Million |
| Market Size (2030) | USD 464.67 Million |
| CAGR (2025 - 2030) | 2.03% |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
United States Children's Snack Bar Market Analysis
The United States Children's Snack Bar Market size is estimated at USD 420.25 million in 2025, and is expected to reach USD 464.67 million by 2030, at a CAGR of 2.03% during the forecast period (2025-2030).
Parents in the United States are constantly looking for healthy snack bars for their children that strike the right balance between taste and fun while being nutritious. Growing interest and knowledge among US parents in the use of growth-boosting nutrients in snack bars to support children’s development is pushing manufacturers to offer snack bar products with such nutrients or ingredients in the market. For instance, Yumi offers YUMI Clean Label Certified Organic Bar and Strawberry Rhubarb Baby Snacks. The product claims to be packed with 13 essential nutrients, such as fiber, iron, and vitamin B12. In addition, the product is backed by science and formulated for growing the brains and bodies of toddlers.
Moreover, with the rise in food allergies and dietary restrictions among children, there is a growing demand for snack bars that cater to specific allergens or dietary needs. Market players are capitalizing on the growing interest of consumers and offering children snack bar products that are in line with the parents' interests. For instance, in February 2023, This Saves Lives, a subsidiary of Good Worldwide, Upworthy, launched kids’ snack bars at 47 Costco Stores in the southeast region of the country. The product is claimed to be nut-free, dairy-free, gluten-free, and soy-free and packed with a combined full serving of vegetables and fruits. The product comes in two different flavors: Chocolate Chip “Dino” mite and S’mores Blast.
United States Children's Snack Bar Market Trends
Supermarkets/Hypermarkets Remain a Significant Distribution Channel
Supermarkets and hypermarkets are some of the most visited retail locations in the United States due to the availability of a wide range of products from various brands that cater to varying consumer preferences. Over the last decade, supermarkets and hypermarkets have been experiencing an immense expansion in the country. They are some of the most dominant channels for the sales of snack bars. Supermarkets and hypermarkets are the primary distribution channels for snack bars owing to their huge retail spaces and capacity to accommodate a wide range of preferences. Another major reason behind them holding the highest share is the strong penetration of popular chains. Walmart US had a total of 4,717 stores throughout the United States as of 2023. Thus, this channel is the primary sales channel for the sales of children’s snack bars.
This distribution channel is the most preferred by snack bar manufacturers to launch new products and increase their market share because of the high footfall in supermarkets/hypermarkets compared to other channels. For instance, in July 2021, This Saves Lives, a food brand, expanded the retail distribution of its Snack Bars, Kid’s Snack Bars, and Kids Krispy Treats to more than 1,200 Kroger banners across the United States. The Classic Snack Bars, the Kid's Snack Bars, and Kid's Krispy Treats have been made available across such stores. In addition, every single This Saves Lives purchase sends life-saving food to a child suffering from severe acute malnutrition globally.
Age Group of 4 to 6 years Dominating the Consumption Share of Snack Bars in the United States
Parents in the United States are seeing lots of snack bars for children that are smaller and often offer more nutritional benefits. Consumers are mainly buying snack bars as a healthy replacement for chocolates, which children are prone to indulge in. Ideally, snack bars consist mainly of whole foods and less-processed ingredients, which are good for children’s health compared to chocolates.
Moreover, companies are adding functional ingredients such as omega-3s, DHA, and choline to their products to support child development, growth, and cognitive health. Parents are actively looking for convenient snacking options that are healthy and nourishing snack options for their children on the go. Owing to the convenience factor, the demand for snack bars is increasing as more school-going kids can easily carry and eat snack bars during breaks as healthy snacking alternatives. In addition, a variety of flavors, such as strawberries and apples, offer diverse options for parents to select from.
Health-conscious parents are also looking for low-sugar and no-added-sugar snack bars for their kids. For example, brands such as Clif Bar offer organic whole-grain oats bars that are ideal for school snacks. The company’s products, such as CLIF Kid Z Bar, are certified USDA organic, making them non-GMO.
United States Children's Snack Bar Industry Overview
The US children’s snack bar market is highly competitive, with several regional and global players operating. The key players in the market are Mondelez International Inc., Danone SA, Mars Incorporated, The Hain Celestial Group, and Neptune Wellness Solutions Inc., among others. The major companies are increasing their investments in research and development (R&D) and marketing and are expanding their distribution channels to maintain their position in the market. Furthermore, they are adopting competitive strategies by investing more in developing more effective products. Product launches and mergers and acquisitions have been the most prominent strategies adopted by companies to expand their presence and penetrate the market. For instance, in June 2022, Clif Bar introduced a new Z Bar in Blueberry Muffin Flavor. The snack bar is made with organic and non-GMO ingredients without artificial colors, flavors, or high fructose corn syrup. Similarly, several market players are engaged in innovating new products with enhanced natural ingredients and high quality to gain a larger market share
United States Children's Snack Bar Market Leaders
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Mondelez International Inc.
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Danone SA
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Mars Incorporated
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The Hain Celestial Group
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Neptune Wellness Solutions Inc.
- *Disclaimer: Major Players sorted in no particular order
United States Children's Snack Bar Market News
- July 2023: Cerebelly launched its bars at Publix stores throughout the southeast United States. Cerebelly claimed to offer an assortment of organic smart bars throughout Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Virginia.
- June 2023: READY. SET. FOOD! collaborated with Daniel Tiger's neighborhood to launch new flavors of organic baby muesli and organic oat and fruit bars for toddlers, making the introduction of allergens easier.
- May 2023: Nestle SA’s Milo brand launched two new products, i.e., protein powder and snack bar, in the market. The snack bar claims to be a rich source of protein and fiber. The products are available at Woolworths, Coles, and independent grocers.
United States Children's Snack Bar Industry Segmentation
Children's snack bars in the United States are a growing market designed to cater to the specific needs and preferences of kids. These bars are typically smaller than adult bars, with portion sizes and flavors geared toward younger palates. The US children's snack bar market is segmented by age and distribution channel. The age segment is segmented into 6 months to 2 years, 2 to 4 years, and 4 to 6 years. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, online retail channels, and other distribution channels. For each segment, the market sizes and forecasts have been done based on value (USD).
| Age | 6 Months - 2 Years |
| 2-4 Years | |
| 4-6 years | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| 6 Months - 2 Years |
| 2-4 Years |
| 4-6 years |
| Supermarkets/Hypermarkets |
| Convenience Stores |
| Online Retail Stores |
| Other Distribution Channels |
United States Children's Snack Bar Market Research FAQs
How big is the United States Children's Snack Bar Market?
The United States Children's Snack Bar Market size is expected to reach USD 420.25 million in 2025 and grow at a CAGR of 2.03% to reach USD 464.67 million by 2030.
What is the current United States Children's Snack Bar Market size?
In 2025, the United States Children's Snack Bar Market size is expected to reach USD 420.25 million.
Who are the key players in United States Children's Snack Bar Market?
Mondelez International Inc., Danone SA, Mars Incorporated, The Hain Celestial Group and Neptune Wellness Solutions Inc. are the major companies operating in the United States Children's Snack Bar Market.
What years does this United States Children's Snack Bar Market cover, and what was the market size in 2024?
In 2024, the United States Children's Snack Bar Market size was estimated at USD 411.72 million. The report covers the United States Children's Snack Bar Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United States Children's Snack Bar Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
United States Children's Snack Bar Industry Report
Statistics for the 2025 United States Children's Snack Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Children's Snack Bar analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
